New York, a city in the state of New York within the United States, is one of the three faction owned and operated locations in The Secret World. From their base in the Labyrinth, the Illuminati pull the strings of governments and corporations alike.

Exiled from the Old World by the Templars, the Illuminati began expanding in the Americas. Once New York was founded, the Illuminati left their bases in New England to create a New World Order. They soon had their hands in all aspects of New York, from Wall Street to presidents. A city of freedom, legend and occult power, New York allows the Illuminati to experiment and develop new and powerful magics.